The Power of Pre-Landing Pages: How to Boost Campaign Performance Before the Click
Digital campaigns are often judged by what happens after a user clicks an ad—but what if we told you that the real magic begins before the click?Pre-landing pages—also called “bridge pages” or “interstitial pages”—are an underrated tool that smart advertisers use to warm up audiences, improve relevance, and drive higher conversions. They act as a crucial middle step between the ad and the main offer.In this post, we’ll explore what pre-...